MIAMI, FL / ACCESS Newswire / May 23, 2025 / Alexandra Pueyo, a distinguished executive with extensive experience in hypergrowth environments, has revealed her proven framework for high-velocity decision-making that has consistently driven results across rapidly scaling startups. Her approach balances data-driven analysis with swift execution, enabling companies to capitalize on opportunities in highly competitive markets.
Trust the Numbers, Then Test
For Alexandra, data provides the foundation for quick decisions. "If it's a decision that I can back up with data, I'll always rely on that to be confident," she says. But she doesn't just analyze spreadsheets - she applies practical thinking to real business challenges. Take driver management for example. "You always have to include the right number so drivers receive enough orders. Otherwise, they'll leave," Alexandra explains. Her approach involves looking at multiple metrics simultaneously - unfulfilled trips, cancellation percentages, trips per driver, and pickup times all factor into the equation.
She's cautious but decisive. "I'm usually a little conservative in the number of drivers I include," she admits. Then comes the crucial next step: "I test. Testing is an important part of decision making, though sometimes fast pacing doesn't allow for much testing." This testing period - typically a week - provides real-world validation. "I really monitor very closely how the city works for that week, then if I have to pull the trigger again, I'll act upon that week of testing."
Embracing Informed Risk
What separates Alexandra from many executives is her comfort with experimentation. "I'm not afraid to make decisions, and if the outcome wasn't great, it was an experiment and that's okay," she says matter-of-factly. Her approach isn't haphazard, though. "My framework is trying to set expectations after the decision is made. Did we reach our targets? If not, what happened? If we did, that's great - then we can double down on whatever decision we made." This cycle of decision-setting criteria-monitoring-iteration forms the backbone of her method. "Iteration is very important," she emphasizes.
For companies to move quickly, teams need autonomy. Alexandra tackles this head-on: "If a decision needs to be made without me being in the loop - because I can't be in everything - I tell them to have clear arguments for why the decision was made." She values accountability above all. "Just own your decisions," she tells her team. "It's fine if you made a call, but be able to own the results whether good or bad. Ownership is very important." This approach creates confident decision-makers. "I encourage decision-making when it's backed by data and solid arguments. But I encourage ownership as much as I encourage decision-making."
Creating Speed Through Necessity
When asked how companies can build cultures of rapid execution, Alexandra points to environmental factors. "Our context - the industry and country we're operating in - forced us to be a high-velocity decision-making company," she reflects. The stakes couldn't be higher: "It's a make-it-or-break-it thing. You either step up and act fast, or you could die, essentially." This pressure created competitive advantages. "Decisions that were made fast allowed us to have the main merchants in the country exclusive to us for years, or launch products before the competition."
Alexandra's final insight might be her most valuable - mastery comes through experience, including failures. "To get comfortable making decisions fast, you have to go through a lot of bad decision-making, which happens, and that's okay," she shares candidly. Her confidence comes from owning outcomes, good and bad. "I've always owned the consequences of my decisions. That's what made me comfortable nowadays to not be scared." She's careful to distinguish between speed and recklessness. "I don't confuse fast decision-making with irrational or impulsive decision-making," Alexandra clarifies. Her final advice sums up her practical philosophy: "If you have data to back up your decisions, monitor closely, iterate and test - you should be okay whether the results are as positive as expected or not."
To learn more about Alexandra Pueyo, connect with her on LinkedIn.
Media Contact
Name: Alexandra Pueyo Linares
Email: alexandra.pueyo@yummysuperapp.com
Tel Number: 786-557-3951
Company website: https://www.yummysuperapp.com/en
SOURCE: Alexandra Pueyo
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