MISSION, Kan., Dec. 10, 2025 (GLOBE NEWSWIRE) -- (Family Features) – Many households are keeping a closer eye on spending this season, and research shows that online prices vary more than some shoppers might expect. Profitero’s annual Price Wars Study reviewed more than 10,000 exact-matched products across 23 major retailers and 16 categories and found that one retailer consistently offered prices that were an average 14% lower across the categories analyzed.
A Media Snippet accompanying this announcement is available by clicking on this link.
For the ninth consecutive year, Amazon ranked at the top of the study’s pricing comparison. The study found some of the widest price differences in everyday items like household supplies, beauty products and packaged food where prices were up to 5% lower than the next closest retailer. It also saw similar gaps in key gift categories, including books, toys and games and video games.
The findings land as shoppers head into the busiest stretch of the season and compare prices more closely. For many families, the data highlights how online price differences can influence gift planning and household spending.
More information is available at Amazon.com. For more information on the study, visit Profitero.com.
About Family Features Editorial Syndicate
A leading source for high quality food, lifestyle and home and garden content, Family Features provides readers with topically and seasonally relevant tips, takeaways, information, recipes, videos, infographics and more. Find additional articles and information at culinary.net and eLivingToday.com. Family Features is a division of 4media group, the global strategic communications agency built for brands that want results.
MEDIA CONTACT: Claudia DeBella, cdebella@hunterpr.com